In 2009 two friends decided to drive to the Alps to witness a mountain stage of the Tour de France. After seeing fans by the side of the road in fancy dress on TV, they decided to join the fun and identify themselves as British fans.
The Tour de France Beefeaters were born. When you buy an item of Beefeater Bend leisurewear, £4 - £5 goes directly to the Priest Foundation. You can read more about the foundation here.
10 years later, on the slopes of the Col du Galibier and with the help of some Dutch music, cycling fans from all over the world and a certain South African T-Rex, they gained global media coverage, culminating in them receiving the inaugural UCI Fans’ Award.
In between, they visited stages of the Tour in Yorkshire and all over the Alps, spreading their message of friendship, inclusivity and bringing nations together for, as one commentator put it, ‘The best party at the Tour de France’.
Now, following a chance encounter in a muddy field at the UCI Road World Championships in Harrogate with the team from MI Supplies, you can be part of the story with the official Beefeater Bend fan clothing.
Watch more footage at the Beefeater Bend you tube page here.
Any profit from the sale of our kit will go to our chosen charity, The Priest Foundation, set up by Aron Priest, one of the Beefeaters, to serve those with mental health needs in Southeast Essex.