MI announce PROJECT 2020 and £10M online sales drive
Following their twelfth birthday, and record growth in every since formation, MI Supplies have announced their forward thinking, bold new plans. Targeting over the next three years to take overall revenues to £11m.
Building on their customer focused online store and it's phenomenal growth in the past 12 months of over 300% in revenue, MI have produced their 3 year growth plan. Focusing on their core site offering www.misupplies.co.uk, which is one of the UK's largest workwear and clothing sites they will extend the MI brand to overseas markets with sites designed specifically for the German and France territories in 2018.
MI are already one of the UK's biggest suppliers of brands such as Carhartt, Snickers, CAT and Portwest and are looking to extend on this with their high end brand portfolio. PROJECT 2020 will look to increase online revenues in excess of £10m by end of 2020, creating further jobs in the business. Further innovation in the warehousing function is being reviewed to increase fast pick and pack process and improve the customer experience, including scanning and more automated pick faces.
Managing Director, Alex Ingham confirmed, "This is a massively positive project that we are going to undertake and I feel by 2020 we will be interacting with over 4m customers every year. A fabulous target for us to aim for and with the last few years of significant investment, a very achievable aim for our team.
In 2017, MI have won the Best Small Business of the Year award in Teesside, were runners up in Best Small Business of the Year in the North East, and are regularly in the top 30 UK Fastest Growing Workwear Companies.
MI have built on strong foundations of customer and employee engagement since their formation in 2005, always looking to provide a more bespoke and boutique service to their clients than their competition. With their employee engagement they include gym contributions, employee profit share and private healthcare for all staff. They have provided workwear and clothing to major companies such as Lidl, Aldi, Bertschi, George Allinson, Valmont, Wagg and Reed Boardall.
Alex added, "We have never looked to take our foot off the pedal, and even through our business has and will go through choppy waters, this is the time for us to really up our game. We will increase our service and be a further disrupter in our industry - it's fun that way!"