British workboot brand, Amblers Safety, launches vegan range
Amblers Safety footwear gets V-Label accreditation
British safety footwear brand, Amblers Safety, has landed the seal of approval from the European Vegetarian Union with three of its core line protective toe capped products successfully earning the internationally recognised ‘V-Label Vegan’ symbol. This recognition comes at a time when the high street has had to adapt with incredible speed to meet the needs of a transitioning market as many trend forecasters and market analysts agree that mainstream veganism figures are predicted to increase for 2019.
The registered ‘V-Label’ symbol promotes transparency and clarity with products meeting a standardised criterion in the labelling of vegan and vegetarian products making it one step easier for vegan workers and ethical companies to make decisions on personal protective equipment.
For safety shoes to be considered vegan, they must be made with no animal-derived products in any part of the process, including adhesives and colourants. This means that leathers, wool, feathers and fur are completely out and replaced by innovative synthetic alternatives. Protective models, FS151, FS152, FS214 have the vegan accreditation due to being crafted from a clever combination of long-life microfiber, synthetic PU and breathable mesh whilst being infused with all the necessary safety features including a steel toe cap and midsole; looking and feeling as comfortable and practical as the non-leather equivalent, breaking down the stigma for vegan workers. The brand also openly encourages customers to care for their footwear once purchased with regular maintenance and day-to-day care and treatment so fewer pairs end up in landfill.
‘Amblers Safety’ products are designed and distributed throughout Europe by south-west based Footsure Western Ltd. Sales Director Paul Wheeler says, “We strive to create a diverse and inclusive variety of safety footwear options for the consumer to choose from and develop innovative solutions for an evolving market place. It’s in our DNA to offer clarity, transparency and confidence in what the consumer is purchasing. There is a considerable gap in the market for affordable Vegan workwear to the everyday tradesperson and we are one step closer to fulfilling that requirement with clarity.”
Alex Ingham, Managing Director of MI Supplies Ltd says, “We are very keen from a Social Responsibility side of the business to try to offer as much product based on helping the environment. We are starting to see an increase in customers searching for vegan boots through our web store, both from UK and international buyers. We feel strongly about Amblers Safety and its benefits. Value for money and up-to-date styling, as well as giving a wide variety of choice on fit-for-purpose styles, has a great benefit for our customers. It’s another positive step for a very forward-thinking company, with a great heritage.”
Lewis Hanson, Website Content Manager at MI Supplies adds, “Official V-Label accreditation will take away the worry of wondering if something truly is what it says it is or having to make enquiries as to how the product was made. It also gives customers reassurance that because no animal products were used, the product hasn’t suffered in quality.”
British safety footwear brand, Amblers Safety, has landed the seal of approval from the European Vegetarian Union with three of its core line protective toe capped products successfully earning the internationally recognised ‘V-Label Vegan’ symbol. This recognition comes at a time when the high street has had to adapt with incredible speed to meet the needs of a transitioning market as many trend forecasters and market analysts agree that mainstream veganism figures are predicted to increase for 2019.
The registered ‘V-Label’ symbol promotes transparency and clarity with products meeting a standardised criterion in the labelling of vegan and vegetarian products making it one step easier for vegan workers and ethical companies to make decisions on personal protective equipment.
For safety shoes to be considered vegan, they must be made with no animal-derived products in any part of the process, including adhesives and colourants. This means that leathers, wool, feathers and fur are completely out and replaced by innovative synthetic alternatives. Protective models, FS151, FS152, FS214 have the vegan accreditation due to being crafted from a clever combination of long-life microfiber, synthetic PU and breathable mesh whilst being infused with all the necessary safety features including a steel toe cap and midsole; looking and feeling as comfortable and practical as the non-leather equivalent, breaking down the stigma for vegan workers. The brand also openly encourages customers to care for their footwear once purchased with regular maintenance and day-to-day care and treatment so fewer pairs end up in landfill.
‘Amblers Safety’ products are designed and distributed throughout Europe by south-west based Footsure Western Ltd. Sales Director Paul Wheeler says, “We strive to create a diverse and inclusive variety of safety footwear options for the consumer to choose from and develop innovative solutions for an evolving market place. It’s in our DNA to offer clarity, transparency and confidence in what the consumer is purchasing. There is a considerable gap in the market for affordable Vegan workwear to the everyday tradesperson and we are one step closer to fulfilling that requirement with clarity.”
Alex Ingham, Managing Director of MI Supplies Ltd says, “We are very keen from a Social Responsibility side of the business to try to offer as much product based on helping the environment. We are starting to see an increase in customers searching for vegan boots through our web store, both from UK and international buyers. We feel strongly about Amblers Safety and its benefits. Value for money and up-to-date styling, as well as giving a wide variety of choice on fit-for-purpose styles, has a great benefit for our customers. It’s another positive step for a very forward-thinking company, with a great heritage.”
Lewis Hanson, Website Content Manager at MI Supplies adds, “Official V-Label accreditation will take away the worry of wondering if something truly is what it says it is or having to make enquiries as to how the product was made. It also gives customers reassurance that because no animal products were used, the product hasn’t suffered in quality.”