International workwear firm launches three-year sales plan
A Teesside business which relies heavily on the European market has launched a three-year plan to ramp up sales.
MI Supplies has created Project 2020 – a digital campaign, to include new online stores in Germany and France, designed to drive turnover to more than £11m.
The Thornaby-based supplier is already set to mark the end of its 12th year in operation with a record sales figure, with income set to climb to £2.5m from £2.3m
Owner Alex Ingham said: "We're not doing a complete 360-degree turn with the business, but we are looking to drive our online growth even further over the next three years.
"It might sound like a crazy figure we've plucked out of the sky. But people told me I was crazy quoting £2m in online sales a year ago, and we're on course to achieve that in 2018.
"We've looked at how the website has grown. It has done exactly what we wanted it to after developing it a year ago.
"To get to £10m by 2020, we need four online orders every 15 minutes. We're not looking to re-invent the wheel, we're just building on what we've already achieved and keep doing what works, and more importantly what works for the customer."
Ahead of the online launches in Germany and France, Ingham said the company has done its market research.
"We can deliver to Germany a lot cheaper than German companies can deliver to the UK, so we've got a really good valuable proposition for the customer," he added.
"We're still picking up new B2B contracts and that remains an important part of the business. We still need both, but online gives us more markets and opens us up to the whole world."
Read further here https://www.insidermedia.com/insider/northeast/international-workwear-firm-launches-three-year-sales-plan
A Teesside business which relies heavily on the European market has launched a three-year plan to ramp up sales.
MI Supplies has created Project 2020 – a digital campaign, to include new online stores in Germany and France, designed to drive turnover to more than £11m.
The Thornaby-based supplier is already set to mark the end of its 12th year in operation with a record sales figure, with income set to climb to £2.5m from £2.3m
Owner Alex Ingham said: "We're not doing a complete 360-degree turn with the business, but we are looking to drive our online growth even further over the next three years.
"It might sound like a crazy figure we've plucked out of the sky. But people told me I was crazy quoting £2m in online sales a year ago, and we're on course to achieve that in 2018.
"We've looked at how the website has grown. It has done exactly what we wanted it to after developing it a year ago.
"To get to £10m by 2020, we need four online orders every 15 minutes. We're not looking to re-invent the wheel, we're just building on what we've already achieved and keep doing what works, and more importantly what works for the customer."
Ahead of the online launches in Germany and France, Ingham said the company has done its market research.
"We can deliver to Germany a lot cheaper than German companies can deliver to the UK, so we've got a really good valuable proposition for the customer," he added.
"We're still picking up new B2B contracts and that remains an important part of the business. We still need both, but online gives us more markets and opens us up to the whole world."
Read further here https://www.insidermedia.com/insider/northeast/international-workwear-firm-launches-three-year-sales-plan