Introducing Icebreaker - Now At MI Supplies

Icebreaker, a pioneer in the outdoor and natural performance apparel industry, was founded in 1995 by Jeremy Moon in New Zealand. The brand was born out of a desire to create a sustainable alternative to synthetic outdoor clothing, focusing on natural fibers, particularly merino wool.

Early Beginnings

The journey began when Jeremy Moon, then a 24-year-old marketing graduate, was introduced to merino wool by a merino sheep farmer. Impressed by its natural properties—breathability, odor resistance, and temperature regulation—Moon saw an opportunity to revolutionise the outdoor apparel market. He started Icebreaker with a vision to create high-performance clothing that was both sustainable and comfortable.

Growth and Innovation

Icebreaker quickly gained popularity for its innovative use of merino wool, which was sourced from ethical and sustainable farms in New Zealand. The brand's commitment to quality and sustainability resonated with outdoor enthusiasts and environmentally conscious consumers. Over the years, Icebreaker expanded its product line to include base layers, mid-layers, outerwear, and accessories, all made from natural fibers.

Sustainability and Ethics

A core part of Icebreaker's philosophy is its commitment to sustainability and ethical production. The company has always prioritized transparency in its supply chain, ensuring that its wool is sourced from farms that adhere to strict animal welfare standards. Icebreaker also focuses on reducing its environmental impact by using renewable resources and promoting a circular economy.

Acquisition by VF Corporation

In 2018, Icebreaker was acquired by VF Corporation, a global leader in branded lifestyle apparel. This acquisition allowed Icebreaker to expand its reach and continue its mission of promoting natural performance apparel on a larger scale.

Legacy and Impact

Today, Icebreaker is recognised as a leader in sustainable outdoor apparel. Its commitment to natural fibers and ethical production has set a benchmark in the industry, inspiring other brands to adopt more sustainable practices. Icebreaker's journey is a testament to the power of innovation and the importance of sustainability in the modern world.

Icebreaker is now available to buy at MI Supplies.