Here at MI, we have seen the growth of importance placed on company uniforms, and the importance of employees feeling part of a team.
One major client of ours is insistent on all their agency or temporary workers being in uniform, to feel part of the team and part of the company culture from the first minute of employment. They use the example of a nearby company that have had bad press on zero hour contracts and poor working conditions to drive their culture and ethos and be the better company of choice for prospective employees. So do we, and wouldn’t dream of having new staff not looking part of the team.
If you want every new member of your team to buy into your company values and culture – why would you not have them looking part of the company team?
“If you’re embarrassed to be seen in your uniform, chances are very high that you are not going to make an effort to be seen by the public” Sheehan, 2003, Dressed to Impress”
Why for centuries, have armed forces, police, ambulance, sports teams all worn identical uniforms? Team bonding and feeling a sense of unity.
A large consideration should always be - company exposure. Doesn’t every company want extra exposure of their brand and logo? Employees looking the part and portraying the company image in the right way, wearing uniform while travelling to and from work can push out a strong positive message without any effort. Gaining free advertising is a must for any proactive business.
Suffolk University in Boston, carried out a study on whether staff uniforms were an effective marketing tool. 75.7% of respondents stated that staff uniforms were more effective than billboard advertising.
With the identity of the business being promoted, people will start to connect with your corporate colours, branding and messaging/product offering.
However, bad uniform choice, ill-fitting garments can have the absolute opposite effect! We once, interviewed a potential candidate in the dirtiest, most ill fitting hi vis vest we have ever seen. Suffice to say, the applicant did not get the job. We might have missed out on the next Bill Gates however......
Here at MI, we have seen the growth of importance placed on company uniforms, and the importance of employees feeling part of a team.
One major client of ours is insistent on all their agency or temporary workers being in uniform, to feel part of the team and part of the company culture from the first minute of employment. They use the example of a nearby company that have had bad press on zero hour contracts and poor working conditions to drive their culture and ethos and be the better company of choice for prospective employees. So do we, and wouldn’t dream of having new staff not looking part of the team.
If you want every new member of your team to buy into your company values and culture – why would you not have them looking part of the company team?
“If you’re embarrassed to be seen in your uniform, chances are very high that you are not going to make an effort to be seen by the public” Sheehan, 2003, Dressed to Impress”
Why for centuries, have armed forces, police, ambulance, sports teams all worn identical uniforms? Team bonding and feeling a sense of unity.
A large consideration should always be - company exposure. Doesn’t every company want extra exposure of their brand and logo? Employees looking the part and portraying the company image in the right way, wearing uniform while travelling to and from work can push out a strong positive message without any effort. Gaining free advertising is a must for any proactive business.
Suffolk University in Boston, carried out a study on whether staff uniforms were an effective marketing tool. 75.7% of respondents stated that staff uniforms were more effective than billboard advertising.
With the identity of the business being promoted, people will start to connect with your corporate colours, branding and messaging/product offering.
However, bad uniform choice, ill-fitting garments can have the absolute opposite effect! We once, interviewed a potential candidate in the dirtiest, most ill fitting hi vis vest we have ever seen. Suffice to say, the applicant did not get the job. We might have missed out on the next Bill Gates however......